The United
States Agency for International Development (USAID) is seeking
applications for a cooperative agreement from qualified Kenyan organizations to
provide funding in support of a program entitled Health Communications and
Marketing (HCM) in Kenya.
The purpose of
the activity is to implement social marketing and communications within the health
sector and to build the sustainability of Government of Kenya’s Ministry of
Health to lead, coordinate and implement social marketing and health
communication initiatives.
Deadline: 26
April 2016
Objectives
- Manage a cost-effective
marketing, sales, and distribution network that improves availability and
access by key priority populations to products related to HIV/AIDS,
RH/FP, CS and malaria, develop and manage communications initiatives to
increase the knowledge of Kenyans about HIV/AIDS, RH/FP, CS and Malaria,
including accurate information to increase demand for and use of
beneficial products and services and information to encourage and sustain
healthy behaviors, in line with GOK strategies and priorities.
- Improve the preventive
behaviors of Kenyans related to HIV/AIDS, in particular increasing the use
of condoms in high risk sexual encounters and the percent of men and women going
for HTC and receiving their test results.
- Improve the behaviors of
Kenyans related to family planning, maternal and child survival, malaria
and family health, in particular, decreasing unmet need for family
planning (uptake of voluntary long term family planning methods), better
birth spacing, better prevention and treatment of childhood illnesses
(e.g. use of “safe water” in the home, use of ITNs, better
breastfeeding practices, full immunization, and prompt recognition and
treatment of malaria and other childhood illnesses, including ORS at home,
and use of cleaner indoor stoves),
- Improve service
utilization rates for ART, HTC, PMCT, RH/FP, and CS services, including
the percent of pregnant women accessing PMTCT services including HTC, the
number of Kenyans using HTC services and receiving their test results, the
number of clients receiving FP/RH services, number of antenatal care
visits and delivery by a trained provider, and childhood prevention and
treatment of illnesses in both public and private sector settings.
- Strengthen the capacity of
the GOK/MOH at both national and county levels to coordinate, support and
implement social marketing and communication activities.
Expected Outcomes
- Increased use of quality
health services and products
- Strengthened capacity of
Government to lead, manage, and govern health communications and marketing
- Improved use of
information for decision-making
Grant Information:
Subject to funding availability, USAID intends to provide $42.5 million in
total USAID funding over a five year period with an estimated start date of
July 2016
Eligibility
Criteria
- HCM will be awarded to a
local Kenyan organization.
- USAID encourages
applications from a broad range of interested parties, domestic non-profit
organizations, domestic for-profit companies that forego profit,
faith-based organizations, foundations, academic institutions, civic
groups and regional organizations.
- USAID welcomes
applications from potential new partners and organizations which have not
previously done business with USAID.
- If the applicant proposes
to partner with other organizations through subawards, it should present a
clear structure in terms of roles and responsibilities of each
subrecipient, lines of authority, and managerial decision-making process.
- Applicants must have
established financial management systems, monitoring and evaluation
processes, internal control systems, and policies and procedures that
comply with established U.S. Government standards, laws, and regulations.
- The Recipient must be a
responsible entity
No comments:
Post a Comment